Tips for Roofing Contractors’ Social Media Handling

» Posted by on Apr 2, 2019 in Roofing Services | 0 comments

Social media can be quite intimidating. This holds true to roofing contractors like you. But you took that leap of faith. You decided to take full advantage as it is free and moreover, full of potential clients. While you already know how to navigate the virtual space (primarily FB, IG, and Twitter), you haven’t realized yet the many things you can do to yield a stronger presence. All the planning and creative parts are just preliminaries in getting referrals or Roofing Pembroke Pines FL, showcasing business reputation, and accumulating more leads through social media.

Here are three (3) tips for your roofing accounts that can maximize further digital footprint. These have been verified true by social media experts.

Tip 1- Use CTAs (Call to Action)

In case you’re not familiar, CTA (Call To Action) is a task or a set of tasks that you convince your audience to do upon checking your post with the hopes of increasing brand engagement and more importantly closing a sale/deal. CTAs that you can apply to your own platforms can range from reminding your clients to check your company website to informing your very own Facebook followers that you’re also active in Twitter and LinkedIn. The whole point is for them to also take part in your company dynamics. On top of making your posts informational, they also have to be assertive in telling what your audiences should do after. Improve social media schedule through incorporating CTAs.

Tip 2- Be consistent

You can achieve consistency in your social media handling once you have crafted posts before they’ll about to be released in the internet space. A good file that can store all of them is a social media calendar. It will identify what content to show all of the days of the month. Once you’ve been consistent with your postings, you’ll gain an audience that will look forward to your content. You want this. Mileage will keep your brand visible in the radar. Since your company’s image is at stake here, we suggest you delegate social media calendar to someone whom you trust.

Another reminder on consistency: consistency is all about showing your followers your identified patterns. If you want to post content on a daily basis, be religious about it. Refrain from posting 5 contents just because you forgot to post them on their respective schedules.

Tip 3- Utilize hashtags (#), and Mentions (@)

Both of them have the intention to increase exposure and eventually develop discerning audience. The three social media giants Facebook, Instagram, and Twitter all use hashtags and mentions. For hashtags, we encourage you to write categories of your business. You can use, #roofing (your business itself), #professionalroofingcontractors (because that’s what you guys are), #compositeshingle (a famous material for roofing). The point is you need to keep a buzz of your business’ categories because definitely there’ll be people who will search for them using hashtag method. For mentions, we suggest you to include people who are directly involved in your posts. They can be your partner stores and your clients. They can also be organizations that you’re currently affiliated with. Be strategic who and what to mention because they can make or break your reach expansion.

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